An Exclusive Bar Offers Tastes of $50,000 Whisky
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Ever wanted to taste a $50,000 whisky? Get yourself to Singapore. William Grant & Sons Ltd, an independent, family-owned distiller whose Scotch brands include Glenfiddich, the Balvenie, and Monkey Shoulder, has opened the Distillers Library to give collectors from around the region just that chance.
"We're trying to personalize the whole experience where you can choose, by invitation, to come in and for us to have the opportunity to share some of the family's rarest whiskies," says Doug Bagley, chief commercial officer at William Grant & Sons. "You'll be trying some of the products that we don't showcase anywhere else in the world."
Rare whisky has been a standout among lifestyle goods for years. Resale values have grown by 478% over the past decade, according to the Wealth Report 2021 from Knight Frank— far outpacing other luxury assets including wine (up 127%), watches (up 89%), and art (up 71%).
distiller - company that makes liquor
Outpacing - exceeding
standout - to be noticeable